Welcome to MyPrintCompany.com, Direct Mail 101, were we have broken down the process to help you understand and accomplish the most out of your direct mail marketing campaign. With over 15 years experience and 1000s of satisfied clients, Myprintcompany can help you achieve success! We are here to help by providing the mailing list, designing, printing and mailing your postcards. Now you can focus on what is most important to you, your business!

Direct mail marketing is a high-profit, low-cost advertising medium. It is the most effective marketing tool available. The reason is simple, people look at their mail! A recent study by a marketing class at Stanford University in Palo Alto found that 90% of postcards are viewed by the recipients, compared to less than 15% for an ad in a magazine. Direct mail marketing works!

The more you target your prospects, the better the response you will receive. Return on Investment (ROI) is your goal, how much money you spend versus how much you get in return.

Here are some of the goals that you accomplish when using Direct Mail:

1. Increase in phone calls
2. Increase in store walk-ins
3. More people visit your website
4. Brand recognition
5. More people visit your special event
6. Increase in orders
7. Announcement of a new product or service

And more...

Here are some of the reasons to use postcards for your direct mail marketing

1. Easy and inexpensive to print, even for small businesses.

2. People don't have to open an envelope to read your message. United States Postal Service studies have shown that only 14 percent of letters that are mailed get read, postcards are read 90 percent of the time!

3. Testing an offer with postcards is easy. Just send your card to a small group of people and see how many respond. If you're satisfied with the results, it's time to roll out a bigger mailing!

4. Easy to handle. Customers can carry them in their pockets, backpacks, and purses and even stick them to their refrigerator doors!

5. Postcards are versatile. In a single mailing, you can seek business from prospective customers, and solicit repeat business from existing customers.

6. It's easy to track your results and postcards are easy to redeem. If you're asking your customers to bring your postcard into your store for a special discount, all they have to do is show up with the card. You may include a special tracking code with each card mailing. Ask recipients to enter that code into the order form on your website or mention a special code when calling your business.

Direct Mail marketing is a process and should be done consistently to keep your phones ringing and your orders and responses steady. Sending out a small campaign one time will get you a response. However, your responses will stop shortly there after. Sending out consistently every month or quarter will give you more results.

Remember to test a market and check your response on that mailing. It is important to always be adjusting to changing markets and response factors.

Click on any of the links below for a simplified overview of our 4 step process.

The look and message on your printed pieces.Tell Me More

The list of people or businesses you are mailing to. Tell Me More

The biggest single factor in the success of your Direct Mail marketing strategy is who you send your mailings to. As Veteran Advertisers know when you are speaking to a specific, predefined, targeted audience, you increase your chances of success by as much as 40%.The more defined your list is, the better your response will be.

There are 2 types of mailing lists:
Your Own Compiled Mailing List a list of existing customers or prospects who you have compiled because the prospects inquired as a result of any of your marketing efforts. People either entered information on your website, signed in a log or journal at an event, store or place of business, or people that have already ordered from you in the past. These people are most likely to respond to your offers, because they have already bought from you or are familiar or interested in your product or service

A Purchased Compiled Mailing Listis a list of potential customers who were selected to be on the list because they possess the target demographics that you requested. Myprintcompany can help you by providing you with a list that is suited for you, according to your industry.

"sample mailing list format"Here is a sample of a preferred mailing list setup, if your file is in another format or you need help in formatting your mailing list, please contact one of our mailing list experts for help.:

MYPRINTCOMPANY can help you build a mailing list that works. With our exclusive do it yourself online list service CLICK HERE or over the phone with one of our mailing list experts, building the list that gets you results has never been easier. We can build a mailing list based on gender, age, location, household income or many other key demographics to target your best potential customers. Here are some of the key demographics you might consider when compiling your mailing list.

Consumer Lists Consumer lists are people customers as opposed to businesses customers. These are households in a certain neighborhood around your business or certain zip codes, states etc.

Some of the demographic breakdowns for consumer lists that we can help you achieve are:
    Home market value Gender
  • Marital status
  • Income range (total household)
  • Presence of children
  • New homeowners
  • Credit card users
  • Small office/Home office
  • Number of adults
  • Ethnic code
  • PC owners
And much more.

Business Lists Business list are companies that you have services to offer to. There are some variables you might want to consider to when putting together your list. Some of the demographic breakdowns for business lists that we can help you achieve are:
  • Number of employees
  • Sales volume
  • Year established
  • Franchise indicator
  • Home based business
  • Women owned business
  • Minority owned business
And much more.

LETS GET STARTED! or give us a call and we'll walk you through the process 800.440.0719 Close


The size, type of paper, and coating you are printing your message on. Tell Me More
High quality printing is another important factor in assuring you get the best response to your mailing as possible. My PrintCompany only prints on the most advance printing and mailing equipment available. We have a one of a kind polishing system that makes your postcards shine with quality!

Our goal is the same as yours, to get you a response from your mailing. When your direct mail marketing efforts work then we know you will keep using our service. We have developed many techniques to give you the highest quality postcard in the industry and still make it affordable.

We have over 15 years of printing experience and we have printed millions and millions of postcards, when you use Myprintcompany our experience is your experience.

Here are some of the benefits you receive from our print methods and techniques

  1. Since we buy our paper in bulk, we purchase millions of sheets of Premium First Class 14 pt heavy cardstock for mass discounts and pass those savings on to you.
  2. We print on the latest automated KOMORI printing presses.
  3. We add the highest gloss coating in the available in the industry “UV Coating” We use UV coating to assure that your postcards shine and stand out in the mail box and get noticed!
  4. We have a one of a kind polishing system that cakes on the UV nice, thick, and super shiny!!
  5. If you prefer MATTE coating, we also use our one of a kind polishing system to MATTE coat your postcards for a clean slick MATTE coat!
  6. We use state of the art high speed inkjet addressing machines to address your postcards accurately and get them into the mail fast.

With our streamlined internal process your postcards are printed in 2-4 days, now that’s fast!!

LETS GET STARTED! or give us a call and we'll walk you through the process 800.440.0719 Close

The type of postal rate you are sending, first class, bulk/standard or non profit etc and other mailing details Tell Me More
There are many postal processes that My Print Company handles for you behind the scenes that you never have to worry about. All you have to worry about is handling the responses and calls to your offers that come into your company.

Here are some of the chores we handle for you while you enjoy a second cup of coffee!

  • Cass Certifying your list – We take your mailing list and run it through our USPS certified software and get you the MAXINUM postage discounts available!
  • We print barcodes lower right on your mail piece. Barcodes enable automated processing of mail, which lowers mail-processing costs.
  • Run your postcards through our State of the art Kirk Ruby Mailing addressing system for a clean address printing and accurate addressing on your postcards
  • Sort and Tray your postcards by Area codes and regions for the post office to ensure you get the MAXINUM postage discounts and so your postcards run through the postal stream at the fastest time available.
  • Email you over an official postal report from the post office with your exact postage and date of mailing.
  • We Call you with the amount of leftover postcards (if any) and offer to ship them to you or you can pick them up for handouts or a future mailing by you.
  • We can also store your left over postcards for future mailings.
Benefits of using a mailing house like My Print Company:

  1. Receive the Maximum postage discounts.
  2. Work with a one stop shop vs. printing and then using a third party mailing house.
  3. Save on shipping costs since we print and mail directly from our warehouse.
  4. We ship you any leftover postcards (if any) for you to hand out or for mailings you do yourself.
  5. We can store your leftover postcards for future mailings.
  6. We can print in quantity and mail our your postcards in scheduled amounts and scheduled dates.
  7. We have mailed Millions of postcards and have 1000’s of satisfied clients, so we have proven experience you can count on!
  8. Cass Certification of your lists to insure your postcards are mailed right!
General Post office mailing times:

First Class

Is generally delivered in 3-5 days nationally and 1-3 days in California and the Southwest. The USPS will return your mail if the mailing address is outdated.

U.S. Bulk Rate Standard/ Non-profit

Offers lower postage rates but has a longer delivery time. Typically you can expect delivery in 10-14 days nationally and 4-6 days in California. The USPS will not forward or return mail if the mailing address is incorrect. We can only estimate the postage; once we have your list and your postcard printed we can give you the exact amount of postage. Contact one of our mailing experts for more details

NOW THAT’S EASY!

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